Gardman Wild Bird Care
Packaging & In-store
Repackaging the No.1 bird care brand for garden lovers througout the UK
Gardman’s Wild Bird Care range needed a fresh visual approach to stay ahead of other challenger brands.
The statement ‘Bring your garden to life’, was introduced alongside pictures of common garden birds captured on everyday garden objects. The images injected visual personality and emphasisd the garden setting, which helped attract more of the nation’s bird loving gardeners to the brand.
PROJECT SUMMARY
Brand positioning
Packaging
Photography
Merchandising