Lincrusta Wallcoverings
Brand Development
Positioning heritage wallcoverings towards the luxury interiors market
The existing brand needed a global repositioning to the high-end residential and commercial hospitality sector. A rediscovering of a unique decorative heritage which would place new relevance in the minds of customers.
The logo & descriptor was developed along with a new global positioning statement. New photography showcased the amazing spaces and surface effects possible, whilst new typography, colours and marketing materials completed the transformation.
PROJECT SUMMARY
Brand development
Brand identity
Literature
Website design
Photography
Packaging